Enjoy the online live festival, Mokkoji Korea, the Global Hallyu Mega Event that celebrates everything Korean, be it K-pop, K-beauty, K-fashion, culture, history, and lifestyle!
Hallyu denotes the wonder of Korean prevalent culture which came into trend in Southeast Asia and mainland China in the post-1990s. The Korean Wave originated in Japan in 2003 when the KBS TV series Winter Sonata was first telecasted in NHK. The series became a super hit drama and Nami Island, where most of the drama was filmed, became Korea’s most popular tourist destination.
From the period of the middle of 2000 to the early 2010s, the widespread of the Korean Wave was mainly led by a group of boys and girls from Korea. They are called idol stars such as Big Bang, Girls’ Generation, and Kara. During this retro period, its fan base was emerged on the global stage and the Korean wave extended in some of the countries such as Latin America and the Middle East beyond Asia. Especially it attracted young age group of people in their teens and 20s.
After 2010, the Korean Wave established a strong base through a popular culture that comprises TV shows and music, which formed a significant a traction in the audience.
The Hallyu-associated organizations cheered about the rise in people interested in the Korean culture. Every year, the number of organizations that spotlight Korean culture rises by 7% and the number of people rises by 36%. As per a report, in the year 2020, the total number of people who joined Hallyu-related organizations in all countries globally reached nearly a hundred million showing tremendous growth.
The K-Pop Culture
One unnoticeable field that is growing faster than any other field in this 21st century is K-pop, commonly known as Korean pop music, which covers areas such as dance-pop, pop ballads, techno, rock, hip-hop, and so on. K-pop is a standard term for popular music that originated in South Korea. This was termed as “gayo” previously which means pop music.
A notable example of K-pop culture includes the worldwide success of “Gangnam Style” which was followed by other K-pop boy groups such as BTS, and others.
K-pop has distinct values in many fields and it is not just limited to music. The admiration of K-pop lies in an extraordinary performance that complements the outstanding singing style, stage performance, and flashy and stunning dance movements. The songs and choreography of the groups for the attractive performance are not constructed in a day. They are dedicated to many years of systematic planning blended with training programs and vigorous practice during their training sessions.
2021 MOKKOJI KOREA: The K-Pop Event
The announcement came from the culture ministry stating that the “Hallyu” festival, which comprises Pentagon and Monsta X and featuring K-pop bands, will be conducted virtually.
The event is known as “Mokkoji Korea,” which is hosted by the Ministry of Culture, Sports, and Tourism, and organized by the Korean Foundation for International Cultural Exchange. It will take place between September 6th to November 14th 2021. It will celebrate a diversity of entertainment, interactive discussions, and games for fans of Hallyu, or the worldwide popularity of Korean pop culture.
The event focuses on three countries this year: Russia, India, and Indonesia, to endorse cultural exchanges with these countries.
The first week of the event was in Russia and the programs were hosted by K-pop groups such as The Boyz, Lovelyz, and CIX. They introduced South Korean beauty fashions and customs observed during the Chuseok holiday.
The last day of the Russia part of the event was on September 12th. During this, the participants from both nations met online in the evening. They discussed their lifestyles, customs, and theatrical performances throughout the meet.
The event in India is ongoing since October 4th and will continue till October 10th. During this, there will be an arrival of K-pop stars such as Monsta X, Pentagon, and AB6IX to entertain the fans.
Lastly, the event in Indonesia will be held from November 8th to 14th, with star appearances by A.C.E. and Dreamcatcher.
You can enjoy the festival online at mokkojikorea.com.
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