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Seoul x BTS have released their much-anticipated campaign video promoting tourism in the capital city of Korea! Find out the meaning of the ‘EoGiYeongCha’ chant and the iconic filming locations in the Seoul tourism video!
BTS and the Seoul city government worked on a film to promote tourism in the city, as the global K-pop sensation continues to serve as honorary tourist ambassadors for the South Korean capital. The Seoul Metropolitan Government has collaborated with K-pop singers for the fifth year on this year’s promotional campaign, which includes the release of a promotional film titled “Your Seoul Goes On.” The advertising video aims to convey the concept that, despite the COVID-19 pandemic, Seoul continues to improve and transform in order to adapt to the virus outbreak while remaining vibrant. The song’s title is a reference to the boy band’s No. 1 single, “Life Goes On,” which was released in 2020 and reached the Billboard Hot 100.
The video stars BTS and various Seoul residents. The Korean phrase alludes to the mood of traditional work songs, implying that Seoul would keep pressing on regardless of what happens. The city government also stated that it is working on a video to commemorate BTS’ five years of service as honorary tourist ambassadors for Seoul, pointing out that most ambassadors’ contracts are just for one year.
The Seoul x BTS Music Video
The BTS Army also appreciated the lyrics of the Seoul x BTS video. “Eogiyeongcha, eogiyeongcha, Seoul” are the words of the Eogiyeongcha chorus tune. It goes like this, “Eogiyeongcha Eogiyeongcha, Seoul Eogi Eogiyeongcha Seoul, where we met and formed our love, The friendly street, the street of my heart In beautiful Seoul, I want to live in Seoul.”
What is ‘EoGiYeongCha’?
Nonetheless, this definition omits one intriguing detail. “EoGiYeongCha,” like “heave-ho,” is an onomatopoeic phrase sung in a similar manner as when a group of people is carrying something heavy.
Another enthralling fact? The music in the film reflects the video’s blend of Korean traditions with trendy innovation. The song pays homage to Patti Kim’s fundamental tune “Seoul’s Anthem” (also known as “Hymn of Seoul”). Patti Kim began her career as a vocalist in 1959 and continued to perform for another 54 years before retiring in 2013.
The bandmates, dressed in trendy hanbok, show just how much there is to see and do in the city.
Filming Locations of Seoul x BTS MV
The filming locations of the music video is in several places across Seoul. You can see the halls of the National Museum of Korea, Jin in the museum’s bamboo grove, while RM is visible in the Silla Hall. Suga is at Gyeongcheonsa Temple, while J-hope is in the Joseon royal chamber. In the video, Jimin plays in a chamber with traditional glass doors flanked by Korean stand lights.
The National Museum of Korea holds a massive collection of about 220,000 objects spanning ancient ages to the current era, covering a wide range of topics such as art and culture. Visitors can learn more about the nation’s history through educational activities and experiences at the museum’s Children’s Museum. Pagodas and other stone sculptures that are too enormous to be shown inside are on the grounds. The National Museum of Korea hosts a variety of cultural activities such as collection, preservation, research and analysis, social training, academic publications, intercultural exchange programs, concerts, and more, in addition to galleries with a diverse collection of national and international pieces.
The Permanent Display of Items from the Unified Silla Kingdom at the National Museum of Korea (NMK) in Yongsan, Seoul, was recently refurbished (676-935). The restored display now concentrates on the two main cultural pillars of Silla times: noble Buddhism and regional impact, thanks to the addition of new items and the findings of modern academic study. The inclusion of touch-screen magnifying glasses is another visible change in the Unified Silla chamber. Using the neighboring monitors, visitors can examine the patterns carved on each relic in greater detail. Addition of more color and subtle features assist visitors in focusing on the displays.
The National Treasure of Korea No. 86 is the Gyeongcheonsa Pagoda. On December 20, 1962, the government of South Korea designated it as such. This pagoda is significant because it preserves the Goryeo-era timber architectural style, which has largely disappeared. According to the South Korean Cultural Heritage Administration, this pagoda is one of the best examples of Korean stonework and has significant artistic merit.