Nestled in the heart of Seoul, HiKR Ground emerges as a captivating destination for enthusiasts of Hallyu, the global wave of Korean culture. This unique, complimentary attraction serves as a vibrant nexus of K-Pop, K-Drama, and the broader Korean culture. Aimed primarily at the youth, HiKR Ground presents a dynamic environment. Therefore, visitors can explore and appreciate the facets of Korean tourism.
The Essence of HiKR Ground
The acronym HiKR stands for “Hi from KoRea,” encapsulating a welcoming gesture to visitors from around the globe. The question of its worth, especially considering its free admission, often arises. Located conveniently downtown, near the picturesque Cheonggyecheon Stream, HiKR Ground offers a fulfilling experience without demanding much time, making it an ideal addition to any Seoul itinerary. It’s a sanctuary for families and tourists, offering respite, entertainment, and a chance to immerse in Korean culture.
Official Website: http://hikr.visitkorea.or.kr/
A Journey Through Floors
First Floor: A Warm Welcome
Upon entering HiKR Ground, the iconic “HiKR Wall” greets the visitors. The first floor introduces Korea’s prime tourist attractions through digital art and video clips, inviting guests to delve deeper into the Korean experience.
Second Floor: K-Pop Dreams Unfold
For K-Pop enthusiasts, the second floor is a dreamland. It houses interactive zones inspired by iconic music videos, such as BTS’s “Permission to Dance” and aespa’s “Next Level.” The highlight is the XR Live Studio, which allows visitors to star in their own K-Pop music videos, offering a personalized touch to the K-Pop fantasy.
Third Floor: Artistic and Dramatic Encounters
Art lovers and drama fans will find their haven on the third floor, showcasing works by renowned Korean artists and a dedicated exhibit to K-Drama and K-Cinema. It’s a space that celebrates Korean culture’s artistic and narrative depth.
Fourth Floor: Wellness and Festivals
Meanwhile, dedicated to wellness tourism, the fourth floor offers an escape into the calming aspects of Korean tradition. From beauty and spa to meditation, it’s an area designed for tranquility and healing. The Fest Cube further enriches the experience with its immersive exploration of local festivals.
Fifth Floor: Relaxation and Learning
The journey concludes on the fifth floor, where visitors can unwind at the HiKr Lounge, overlooking the Cheonggyecheon Stream. It’s a space for relaxation, planning future explorations with the help of the Tourist Information Center, and even enjoying a snack from the Knotted Donut.
How to Get to HiKR Ground & Basic Info
Address: 40 Cheonggyecheon-ro, Jung-gu, Seoul (서울특별시 중구 청계천로 40 한국관광공사 서울센터)
Directions: Walk straight out of Jonggak Subway Station, exit 5 and after crossing over the Cheonggyecheon Stream, turn right and you’ll see HiKR Ground on your left.
Hours: 1F, 5F: 09:00-20:00; 2F – 4F: Tuesday – Sunday 10:00-19:00 (Last admission 20 minutes before closing)
Admission: Free (Separate fees may apply)
Parking: W2,000 for 30 minutes, W1,000 for every 10 minutes thereafter, max. W30,000 per day)
Is Visiting HiKR Ground Worth Your Time?
HiKR Ground stands as a testament to the allure and depth of Korean culture, offering visitors a comprehensive, engaging, and free experience. It’s more than just a tourist spot; it’s a bridge connecting the global audience with the vibrant essence of Korea, making it a must-visit for anyone captivated by the Hallyu wave. Whether you’re a K-Pop fan, a drama enthusiast, an art lover, or simply searching for a unique cultural experience in Seoul, HiKR Ground promises an unforgettable journey through the heart of Korean tourism.
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