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Explore how the Korea Tourism Organization (KTO) is working on tech tourism with delivery robots and multilingual systems, transforming South Korea tourism industry.
The Korea Tourism Organization (KTO) is stepping up its efforts to support tourism companies by introducing technology-driven solutions to address labor shortages, a persistent challenge since the post-pandemic recovery began in early 2023. These initiatives aim to revitalize the tourism sector while enhancing operational efficiency. According to Kwon Jong-sool, executive director of the KTO’s company support division, the organization’s 2024 focus on funding businesses to adopt food delivery robots has already yielded impressive outcomes.
Successful Implementations of Tech Tourism in Hospitality in South Korea
One standout case is St. John’s Hotel, located in Gangneung, Gangwon Province. Known as Korea’s largest pet-friendly hotel, the 1,901-room facility introduced two food delivery robots in July through the KTO’s support. The hotel’s CEO, Kim Heon-seong, shared the impact of this decision: “I gave it a shot because I really needed extra hands to address the shrinking workforce after the pandemic,” said Kim. “Sales have jumped this year.” The benefits extend beyond financial gains. “Our hotel is pet-friendly, and most of our guests are families with children. Children absolutely love the robots, and that’s really something special,” Kim added.
Expanding Robotics to Campsites
Nimocamp, a campsite business in Gapyeong County, Gyeonggi Province, also experienced a visitor surge after adopting two delivery robots. Unlike St. John’s Hotel, Nimocamp’s focus is on adult visitors. “These robots deliver firewood, which can sometimes be heavier than what even two young men can carry comfortably,” explained Jeon Eung-sik, president of Nimocamp. “We’ve been seeing more and more women visitors, and the robots have been a big help.” The robots deliver food to campers and patrol at night, ensuring visitor safety.
Tech Enhancements Beyond Robotics
KTO’s efforts extend beyond robotics. Hwansang Forest, located on Jeju Island and known for its unique volcanic “gotjawal” forests, has introduced a multilingual QR code system. This innovation provides real-time updates and event information in multiple languages, making the park more accessible to international tourists. The park has reported a significant increase in foreign visitors since the system’s implementation. It is possible only through KTO’s financial assistance and venture into tech tourism by South Korea.
Looking Ahead: AI Tech in Tourism in South Korea
As the KTO looks to 2025, artificial intelligence is set to take center stage. “We will see how we can leverage the latest technologies, and we hope more firms will join us in this endeavor. Our door is always open,” said Kwon.Through these initiatives, the KTO continues to demonstrate its commitment to transforming South Korea’s tourism landscape. South Korea is combining innovation with practical solutions to meet industry needs, leading to tech tourism.
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