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While the multi-brand stores are convenient and offer diversity, people still like and enjoy the experiences in K-beauty flagship stores in Seoul. Flagship stores give more consumer engagement. These places provide exciting experiences and Intstagrammable spaces for tourists to enjoy!
Along with all the K-beauty flagship stores, you can also visit the Top 4 K-Beauty Consumer Hotspots in Seoul.
Pyunkangyul Flagship Store
Pyunkangyul, a renowned Korean skincare brand, prioritizes natural ingredients and minimizes the use of artificial additives. Their philosophy, “filling beauty with emptiness,” reflects their commitment to harnessing the power of nature to achieve healthy, radiant skin.
The Pyunkangyul flagship store in Bukchon showcases this commitment through its modern interpretation of traditional Korean aesthetics. The store’s design and ambiance reflect the brand’s emphasis on natural beauty and harmony.
Innisfree Flagship Store
Innisfree is AmorePacific’s natural beauty brand that is based on clean botanical ingredients sourced from Jeju Island. The flagship store is located in the busy district of Seoungsu in Seoul.
The ground floor of the Innisfree flagship store looks like a regular Innisfree store, but it’s really spacious and you can test out all their products easily. The store has very nature-inspired vibe with greenery all around.
Décor of the K-beauty flagship store brings together living green walls, wooden panels, and seating areas that recreate the peaceful atmosphere of Jeju. The café aims to bring Hawaii of Korea to the busy streets of Seoul.
Stylenanda Pink Hotel
It is one of the popular Instagram spots in the city with the Millennial Pink façade. The fashion label has become a global internet sensation along with the company’s cosmetics and skincare brand, 3CE (3 Concept Eyes).
The Millennial Pink building hides a six-story luxury hotel-inspired store where each floor features a unique theme. There is a bathtub filled with flowers, a floating bed, a poolside tiled room, a rooftop terrace, and a café.
The café serves candy floss-topped drinks. The cafe is much appreciated by fashion lovers also!
House of AROMATICA
From hand and head care to stress relief, sleep enhancement, and improved concentration, Aromatica offers a wide range of essential oils and synergistic blends to cater to your specific needs. Indulge in a relaxing aroma massage performed by skilled therapists using a sphincter technique for maximum effectiveness.
House of Aromatica in Sinsa-dong, Gangnam-gu, is a flagship store that embodies the brand’s philosophy of healthy beauty and positive energy. This inviting space offers a unique sensory experience, immersing visitors in the world of Aromatica’s aromatic products.
As you enter the store, you’ll be greeted by a display of the most popular products: essential oils and synergistic oils.These concentrated extracts of medicinal herbs offer a variety of scents and benefits. Experience the unique aroma diffusion using diatomaceous earth products, or explore the eco-friendly “flavored” options crafted from recycled pottery.
House of Aromatica has gained immense popularity on social media, thanks to its inviting atmosphere, unique product offerings, and the relaxing aroma massage experience.
Sulwhasoo Flagship Store
Sulwhasoo is a Korean luxury skincare brand that is well known for its high-quality herbal medicine based products. The products are worth their premium prices.
The flagship store is not only a must-visit for K-Beauty fans but also for any tourist looking for a unique experience. It’s gorgeously Instagrammable, and you can also register online for free unique experiences at the store. It has multiple hanok style rooms showcasing the brand’s gorgeous portfolio. The traditional accessory exhibition is a must-visit. The store is designed to appeal to all of the senses from outside up to the rooftop. It’s artistic and like a cool museum, not a K-beauty store. Sophisticated and luxurious will be the words that come to mind with all the gold fixtures and marble display tables.
Every angle is intriguing and gorgeous. The first-floor veranda outside the showroom and the rooftop are the most Instagrammed spots. There’s a premium Korean herbal medicine anti-aging spa, Heritage Room, a Boutique, VIP Lounge, and the Rooftop Lounge.
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