While the multi-brand stores are convenient and offer diversity, people still like and enjoy the experiences in K-beauty flagship stores in Seoul. Flagship stores give more consumer engagement. These places provide exciting experiences and Intstagrammable spaces for tourists to enjoy!
Along with all the K-beauty flagship stores, you can also visit the Top 4 K-Beauty Consumer Hotspots in Seoul.
Filter Space
It’s the Dr. Jart’s flagship store in Sinsa, Seoul. The flagship store features a futuristic design inspired by water, air, and light – all the natural elements for keeping skin healthy. The store design keeps changing periodically to promote the brand’s latest core launches.
It is not only a beautiful space, but it also provides powerful and effective treatments fitting your skin condition. There is a Class Lounge on the 3rd floor, which is dedicated to the interaction between the brand and the consumer. You can experience new, colorful classes and lectures with Dr. Jart.
Address: 46 Dosan-daero 11-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea
Innisfree Flagship Store
Innisfree is AmorePacific’s natural beauty brand that is based on clean botanical ingredients sourced from Jeju Island. The flagship store is located in the busy district of Myeongdong in Seoul.
The ground floor of the Innisfree flagship store looks like a regular Innisfree store, but the upper level opens up to a Green Café. It serves drinks and cakes inspired by the brand’s skincare formulas. You can enjoy green tea lattes and detox juices to cherry blossom tiramisu and even peach cheesecake.
Décor of the K-beauty flagship store brings together living green walls, wooden panels, and seating areas that recreate the peaceful atmosphere of Jeju. The café aims to bring Hawaii of Korea to the busy streets of Seoul.
Address: 13 Myeongdong-gil, Myeongdong 1(il)-ga, Jung-gu, Seoul, South Korea
Stylenanda Pink Hotel
It is one of the popular Instagram spots in the city with the Millennial Pink façade. The fashion label has become a global internet sensation along with the company’s cosmetics and skincare brand, 3CE (3 Concept Eyes).
The Millennial Pink building hides a six-story luxury hotel-inspired store where each floor features a unique theme. There is a bathtub filled with flowers, a floating bed, a poolside tiled room, a rooftop terrace, and a café.
The café serves candy floss-topped drinks. The cafe is much appreciated by fashion lovers also!
Address: 37-8 Myeongdong 8-gil, Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea
StoneBrick Flagship Store
It’s a Lego-inspired makeup brand launched by the Korean retail giant, Shinsegae. It is catered towards millennials who want a fun yet functional cosmetics. The products come in a wide variety of shades and unique modular concept. Users can build their own makeup systems with stackable magnetic packaging.
The K-beauty brand has launched a brick-and-mortar flagship store in Hongdae, Seoul. The store takes inspiration from its product range. You can see the block puzzle themed decoration all over, which looks playful and visually satisfying.
Address: 13 Myeongdong-gil, Myeongdong 1(il)-ga, Jung-gu, Seoul, South Korea
Sulwhasoo Flagship Store
Sulwhasoo is a Korean luxury skincare brand that is well known for its high-quality herbal medicine based products. The products are worth their premium prices.
The flagship store is not only a must-visit for K-Beauty fans but also for any tourist looking for a unique experience. Its gorgeously Instagrammable, and you can also register online for free unique experiences at the store. The store is designed to appeal to all of the senses from outside up to the rooftop. Its artistic and like a cool museum, not a K-beauty store. Sophisticated and luxurious will be the words that come to mind with all the gold fixtures and marble display tables.
Every angle is intriguing and gorgeous. The first-floor veranda outside the showroom and the rooftop are the most Instagrammed spots. There’s a premium Korean herbal medicine anti-aging spa, Heritage Room, a Boutique, VIP Lounge, and the Rooftop Lounge.
Address: Korea Sulwhasoo Flagship Store, 18, Dosan-daero 45-gil, Gangnam-gu, Seoul
