Check out the must-buy K-beauty and cosmetics brands in Korea that will take your beauty and skincare game to the next level!
Even with so much diversity in beauty standards, with the West focusing more on glam-up makeup and Asia more inclined towards natural, softer makeup, one thing remains common today. And that is the global demand for Korean beauty and skincare products. And it’s no surprise why: K-beauty is straight-to-the-point, powered by scientific skincare knowledge, personalized beauty regimens, and a high focus on anti-aging through skincare that is approved for sensitive skin too. While most of us can find most top K-beauty brands sitting anywhere in the world, there are some brands that are restricted to Korean availability only, which you should totally get your hands on if you are in Korea (especially if you are a skincare addict!)
So, here’s our list of 5 must-buy K-beauty and cosmetic brands to buy in Korea for the ultimate makeover.
Veramore
Veramore is a recently blooming Korean skincare line emphasizing anti-aging products. This brand creates cosmetics and skin care products that are devoid of water by substituting them with antioxidants to improve its anti-aging property. The formulas that Veramore has come up with are of irresistible quality for any skincare addict, especially if you love products made of 100% natural ingredients. Veramore products have additionally undergone clinical studies to demonstrate their potency. All of the company’s products are excellent for anti-aging care. We highly recommend you get yourself their Rose Glow Sun serum, Vegan Lip balm, and Rose & Tea Tree Daily Cleansing Pad if you are in Korea (you will absolutely fall in love!)
Innisfree
Innisfree is one of South Korea’s top innovators in the cosmetics and skincare industries. This is a must-buy K-beauty makeup brand line that incorporates skincare elements into its scientifically proven products. They are famous for using green tea extract, natural volcanic clusters, and cherry blossom extract, among other substances. If you want to try out their power-packed goodness, we highly recommend their renowned Cica Balm infused with Bija Seed Oil. Another must-try is their Jeju Volcanic Clay Mask for deep-pore cleansing – we’d admit it might be on the higher end, but it’s unbeatable. You can also find Innisfree throughout the world, but if you are in Korea, you might find their products at discounted rates.
Etude House
Well, most of you must know this brand by its name but probably thought it was from the US. Etude House is a well-known South Korean makeup line that carries various products known for subtle glam makeup looks. Many customers enjoy the bold and vibrant transitions their products bring and (not to forget) their ‘wow’ packaging. Even after more than 30 years on the market, this brand continues to produce popular makeup products. Try their Play Color Eyes or Dear Darling Water Gel Tint for stunning splashes of color if you’re wondering. All in all, Etude House has created a market of trendy and high-quality affordable products for all skin types and problems. It features a fantastic makeup selection that enables you to create the most vibrant, natural looks.
Tony Moly
Established in 2006, Tony Moly is a South Korean brand quite literally means “putting style into packaging.” It has gifted many international fans of Korean beauty with essentials that you wouldn’t want to take out of your cosmetic bag. Along with offering colorful, lively, and brilliant makeup, this brand also has the most vibrant packaging. This brand is well-known for its lip balms and face masks, and for a good reason. We recommend trying their Egg Pore Blackhead steam mask if you have never tried their products! With decades of experience in the skincare industry, they have already hooked us on some of their products.
Holika Holika
Holika Holika is one of the best go-to must-buy drugstore K-beauty brands with products people swear by! Created in 2010, this Korean beauty brand occupies one of the top-notch positions in the country. They offer a variety of diverse products and formulas for different skin types. But their most popular offering that most people swear by has to be their range of sheet masks (which we also recommend trying out!). Holika has a range of six sheet masks that include Charcoal, Green Tea, Cucumber, Lemon, Shea Butter, and Rice – which offers a whole lot of hydration and softness in just one pack – that you will fall head over heels for.
Hope this list of 5 K-beauty brands has you up and about to try them out as soon as you land in Korea. But if we were to choose one among these 5 – it would be Veramore – because it sets a standard in mind that will help you choose all your next K-beauty brands to try!
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