If you are obsessed with K-beauty and cosmetics, there are some experiences that you must-try if you’re in Seoul!
For those of us who obsess over every little thing Korean, whether it is K-drama, K-pop, K-movies, or indulging in K-beauty, Seoul is just the mecca you need. And there’s no question that it is surely a heaven for K-beauty afficianados. If you are planning a trip to the fashion and beauty mecca of the country, there are five K-beauty and cosmetics experiences that you must try!
Must-Try K-Beauty Experiences in Seoul
Check out the AmorePacific HQ
There’s no K-beauty without exploring the giant behind some of the most popular brand names across the world, be it Innisfree, Laneige, or even CosRX. The AmorePacific Group is a Korean cosmetics behemoth with headquarters in Seoul that you must visit! It is not just a shrine to K-beauty but is also an architectural wonder.
The store has vast, open spaces that are open to all. You can visit the AmorePacific Museum of Art (APMA) to dive into the stunning exhibitions and installations. There’s a cafe inside, O’Sulloc 1979 Café, where you can try some of the best Korean teas. You can even do some shopping here for your favorite brands at the Amore store.
Shop at Olive Young in Myeongdong
If Seoul is the Mecca of K-beauty, then Olive Young is where you get the blessings! The flagship store in Myeongdong is a huge one with two floors packed with cosmetics, makeup, and haircare. You can stock up on creams, sheet masks, cleansing lotions, ampoules from any of your favorite K-beauty brands. You will also find brands that aren’t popular as much overseas but are some of the top brands in Korea.
Innisfree The Isle in Seongsu
Innisfree, an AmorePacific brand has a unique store in Seoul. You can enjoy a cup of iced coffee with the best skincare available in one place. Innisfree The Isle is a tranquil, chic cafe and store where you can get the best of both worlds. In the trendy neighborhood of Seongsu, the store is the perfect place to be along with checking out the other indie boutiques in the region.
Sulwhasoo Store in Bukchon
Sulwhasoo’s flagship store in Bukchon is a perfect representation of the the luxury Korean skincare brand. Housed in a traditional hnaok, the store has Western yangok influences which come together in a beautiful blend. Within this beautiful space, you can learn about the brand origins, early versions of its iconic products, and so much more.
Make your own Laneige Lip Balm at Amore, Seongsu
You can make your own Laneige Lip Sleeping Mask! Did you know that you can create a bespoke balm with your choice of flavors. All this is possible at Amore store in Seongsu, Seoul. You can choose two different flavors from 45 possible combinations and a robot will then mix them up for you. It is so personalized that the balm will also have your name printed on it. But, remember you have to prebook the service otherwise you may not get a chance to try this.
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