The HiKR Ground, a tourism center located in Korea that provides visitors with immersive experiences related to Hallyu content and destinations, opened on July 22.
Seoul’s newest hotspot, HiKR Ground, is where visitors can enjoy unique eXtended Reality experiences. The center’s name, which is a combination of the term “HiKR” (a greeting from Korea to tourists from all over the world) and “ground” (from the word playground), refers to a space that welcomes visitors and allows them to enjoy themselves freely.
HiKR Ground is a promotional space that uses Extended Reality (XR) and is available for anyone to tour. It also offers many facilities for the younger generation, including cutting-edge devices used to create Korean content in fields such as Hallyu and arts.
HiKR Ground, the newly renovated five-story venue formerly known as K-Style Hub, is located on Cheonggyecheon-ro Street in Jung-gu District. The Ministry of Culture, Sports and Tourism handed the project over to the Korea Tourism Organization (KTO), which completed the year-long renovations.
The “HiKR Wall,” a massive media wall measuring 31 by 5 m, is on the ground floor. You can find K-pop, K-drama, travel videos, and more on this site. Also shown is media artist Leenam Lee’s “Landscape of the New City,” which features Mokpo, Busan, Jeonju, Andong, and Gangneung—five of the most popular travel destinations in South Korea.
If you’re passionate about Hallyu, you can check out the second floor, the ‘K-pop Ground.’ Visitors can use XR technology to make music videos with over 100 backgrounds at Korea’s singular XR Studio: ‘My Stage.’ Given how entertaining this is expected to be, it likely will become a tourist favorite.
On the third floor of the HiKR Art Museum, the ‘K-Art’ show contains reinterpretations of typical Korean content by Korea’s representative artists, the first of whom on display is Osang Gwon. The artwork on display focuses on Hallyu and festivals, with one piece focusing on Korea’s five national celebrations. For those who would like to follow in the footsteps of their favorite dramas, the ‘Dramatic Trip’ section covers all locations where Hallyu media works, such as Netflix originals and K-dramas, were filmed.
Multi-sensory attractions, such as the “HiKR Cave” and the “Festival Experience Hall,” are located on the fourth floor, allowing visitors to use all five senses to explore different themes.
Visitor information is available in Korean, English, Japanese, and Chinese at the ‘HiKR Lounge’ on the fifth level. The ‘HiKR Challenge’ is a fun way for visitors to the site to earn points toward a prize at the end of the trip. You can take pictures or relax on the terrace overlooking the Cheonggyecheon Stream.
HiKR Ground is an unconventional exhibition space that uses Extended Reality to its advantage (XR). All Korean media, produced with cutting-edge technology, fill the room. It’s a paradise for followers of Korean pop culture, with everything from travel films to the only XR Studio in the country. The space also shows off the work of Korean artists, making it a perfect place to learn more about the country’s culture.
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