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A Dubai-inspired dessert has gone viral in South Korea, reshaping café menus, retail sales, and ingredient prices amid a broader...

South Korea ends its beauty and medical tax refund in 2026. Here’s why the policy is changing and how it...

Hyundai Duty Free launches an AI-powered beauty experience in Seoul, reflecting a broader shift toward data-driven, experience-led travel retail.

Korean traditional goods hit record sales in 2025, fueled by K-pop culture and heritage tourism. Here’s why travelers are buying...

Discover why Korea convenience stores are essential for travelers in 2026 — from food and payments to currency exchange, culture,...

Korea’s medical and beauty tourism boom blends skincare culture, advanced technology, and travel-friendly access. Here’s why travelers choose Korea.

From somaek culture to zero-alcohol growth, South Korea’s beer market is shifting toward premiumization and consumer-driven demand.

Korea’s tourism outlook for 2026 centers on “dualism.” KTO explains why travelers now seek luxury and simplicity, tech and emotion—together.

Seoul’s rise into the world’s top 10 most attractive travel destinations is not the result of a sudden surge in...

Korea’s top snack in 2025 offers insight into everyday Korean culture, consumer trends, and how travelers experience local life beyond...

South Korea is reviewing plans to let foreign tourists use international credit cards on buses and subways, reducing the need...

South Korea welcomed around 4.7 million Chinese tourists in 2025, reshaping winter travel flows and putting pressure on Korean cities.

By extending the Korea Grand Sale 2026 to nearly ten weeks, South Korea is signaling a change in tourism policy priorities. The...

Bilateral tourism ties between South Korea and Nepal are entering a more structured phase, as industry associations from both countries...

Ravi, founder of Konnect, shares why he built a platform to help tourists, students, and expats navigate life in South...

Korea’s K-ETA exemption ends December 31, 2025. Here’s what visitors need to know about what it means in 2026 and...

One year on from failed presidential power grab, South Korea celebrates its resilient democracy with a dark tour open for...

Wondering what to do during winter in Korea? From snowy landscapes to winter sports, there’s no shortage of activities to...

Busan breaks its long-standing tourism record in 2025, as the city pivots toward diversified, experience-driven and high-spending global travel. The...